According to KSBY, gas prices have decreased compared to rates this time last year (by one cent).
With a peak price in July of $4.68, those of us in the TDM world (Transportation Demand Management) are seeing the effects. In July of this year, when gas prices were at their highest, TripLink (Rideshare’s free online rideshare matching tool) had 175 new registrants and TripLink users reduced 141,593.36 miles of driving alone. Not too shabby. In fact, that same month all of our programs saw a great hike in interest. To balance our comparison, this September when gas prices were reaching their lowest of the year, we had 94 new TripLink registrants and TripLink users reduced 142,411.27 miles of driving alone. Decreased interest in trying new modes, but an increase in use of those already leaving their car behind, or sharing the ride.
I think it is safe to assume that even though gas prices are going down; those who tried different ways of commuting in July have stuck with the program. Also, new interest in changing commute habits has decreased as a result of lower gas prices.
Difference in new TripLink users (July-September): 81
Difference in reduced miles of driving alone (July-September): -817.91
Therefore, Rideshare must continue to break the myth that driving alone is convenient and that people are saving money with the decrease in gas prices. The next few days we are hosting focus groups that will help determine the best way to get information out to San Luis Obispo County, and hopefully create positive changes in peoples commute habits.